TikTok Advertising Case Study
Our Auto Dealers Are Gaining Market Share with TikTok Inventory Ads!
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Automotive Ads for Inventory are a game-changer for dealerships. They put our clients’ prized inventory in front of in-market car shoppers who are not using other social platforms. These ads are incredibly cost-effective and drive results. Automotive Ads are driving a crucial shift from awareness-based marketing to a more transactional approach within the TikTok ecosystem, consistently delivering more and higher-quality traffic to dealership websites every month.
Drake Baerresen
VP Sales & CMO Turnkey Marketing
TurnKey Marketing efficiently grew quality traffic for dealers with Automotive Ads for Inventory
Market
- US
Goal
- VDP Traffic
- Engaged VDP Sessions
Solution
- In-feed Ads
- Automotive Ads (Inv)
- Pixel + Auto Parameters
KPIs
- CTR/CPC
- Session Rate
- Cost per Quality Session
Flight Dates
- 2024-2025
The Story
TurnKey Marketing is a leader in the Dealer marketing space. For their always-on dealer campaigns, they wanted to leverage a solution that could serve the personalized ads they’re used to on other platforms without the additional lift and resources necessary for a video marketing strategy.
The Impact
The results generated by Automotive Ads for Inventory were nothing short of stellar. With just a few clicks, TurnKey Marketing was able to onboard dealers and drive incredible cost-effective results against the net-new consumer base that TikTok provides. Using the Automotive Ads product was easy, efficient, and competitive with similar offerings from other leading platforms.
Going forward, Automotive Ads for Inventory will be TurnKey Marketing’s go-to product for always-on campaigns at TikTok.
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0
%
Web Session CPA since launch
-
0
%
Engaged Session CPA since launch
0
%
60-day dealer repurchase rate
This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.
Why Work with TurnKey Marketing?
At TurnKey Marketing, we specialize in helping car dealerships maximize their digital advertising impact. As one of the first agencies to test and refine TikTok’s Automotive Ads for Inventory, we have exclusive insights into how to optimize these ads for maximum performance. Our hands-on experience ensures that your dealership gets the best possible results, with strategic targeting, creative execution, and continuous campaign optimization. Let us handle the complexities of TikTok advertising while you focus on selling more cars.
Why Car Dealerships Should Use TikTok’s Automotive Ads for Inventory
Expand Your Reach with TikTok’s Unique Audience
Car dealerships looking to connect with a new generation of car buyers should take advantage of TikTok’s Automotive Ads for Inventory. Unlike traditional social media platforms, TikTok’s user base includes a vast number of potential car shoppers who may not be active on other platforms like Facebook or Instagram. By leveraging TikTok’s In-Feed Automotive Ads, dealerships can showcase their inventory to an untapped market and drive high-intent traffic to their Vehicle Detail Pages (VDPs).
Advanced Targeting Features Exclusive to TikTok
One of the biggest advantages of TikTok’s Automotive Ads for Inventory is the powerful targeting options that go beyond what’s available on other platforms. TikTok allows car dealerships to reach potential buyers based on age, zip code, and income level, ensuring that ads are seen by the most relevant audience. This level of targeting precision enables dealerships to maximize their ad spend and drive better results.
Proven Performance & Continuous Improvement
Since launching this new ad product, performance has been improving significantly month over month. As demonstrated in a case study conducted by TurnKey Marketing in partnership with TikTok, dealerships using Automotive Ads for Inventory saw:
0%
reduction in cost per website session
0%
reduction in cost per engaged session
These numbers showcase just how effective TikTok’s Automotive Ads are in delivering high-quality traffic at a lower cost.
TurnKey Marketing’s Role in the Development of Automotive Ads for Inventory
As a leader in automotive digital marketing, TurnKey Marketing played a key role in testing and refining TikTok’s Automotive Ads for Inventory. Our insights and expertise helped shape how these ads drive real results for dealerships. Today, we continue to work closely with TikTok to ensure that this ad solution keeps evolving and providing better performance for our dealer partners.
Get Started with Automotive Ads for Inventory
TikTok’s Automotive Ads for Inventory is the next big opportunity. With low competition and rapidly improving performance, now is the time to invest in TikTok advertising.
Ready to get started? Contact TurnKey Marketing today to launch your TikTok Automotive Ads for Inventory campaign