SEM / PPC Management

Activate people that are searching for your products.

Intro to Paid Media

Benefits of Advertising Specials

Incentives have proven to increase clicks, user intent and lead conversion.
Incentives will help us to gain more users over your competitors.
Comparing your incentives to your competitors’ will help to advertise a lower price if applicable to drive more leads.

What We Do

The TurnKey Marketing Paid Media team’s overall goal is to increase leads for the dealership; to push vehicle sales using various methods of digital marketing while gaining maximum exposure to new and existing audiences.

How We’re Going to Do It

With the use of compelling ad content and strategic targeting including:

Keyword targeting to increase user intent and relevancy.
In-depth location targeting by zip code.
Targeting competitors’ dealership location to reach their local customers.
Placing a heavy focus on local users using your backyard as our primary targeting area.
Utilize retargeting efforts to increase returning audiences.
Continuous testing to increase performance.

Why We’re Going to Do It

We want to utilize your budget to increase online leads resulting in phone conversions, form submissions and foot traffic into the dealership all tracked in Google Analytics for full transparency.

SEM Strategy

SEM Advertising

TKMKT offers the following features with any sign up:

Call Tracking Reporting
Regular Compliance Submissions
Daily Management by a Certified Google Specialist
Geo-Targeting Based on Sales by Zip Code Reports
Compelling Ad Content
Google Analytics Integration
Market Exclusivity
Monthly Account Review with Client
Bi-Monthly PPC Reporting
Strategic Campaign Optimization Based on Performance
Website User Engagement Analysis

Dynamic Display Retargeting

VIN specific display ads advertise inventory prices and available models to targeted interest audiences using the live inventory feed.
Effectively retargets to low-funnel audiences based on previously viewed inventory interests.

Video Advertising

Pre-roll video ads target audiences using custom YouTube videos displayed on the dealership’s YouTube page.
Creates awareness by delivering brand’s message while engaging in-market buyers.
Custom call-to-action cards, custom display image links and offers direct users to the appropriate landing page.

Click-to-Message

Directly integrates with the dealership’s CRM using a lead receiving email address.
Unique phone numbers are created to segment traffic leads by source.
Text message ads provide mobile users additional methods of communication from the Google search results page.
No additional cost required, must have CRM lead receiving email address and call tracking provided by TurnKey Marketing.

Smart Display

Smart Display campaigns optimizes for the best combination of headlines, text and images from the website’s inventory.
Smart Display is behavioral advertising that allows you to find the right prospects in real time and increase site traffic as well as site engagement.
This type of advertising has proven to increase brand lift by up to 400%.

Dynamic Search Ads

Fully dynamic search ads utilize the website content and the user’s search terms to create highly relevant text ads.
DSA’s frequently and automatically update the search ads as the page index updates.
The ability to upload an inventory feed is now available.
During pilot testing, most advertisers saw 5-10% more clicks and conversions.

Gmail Ads

Gmail ads are interactive ads at the top of people’s inboxes. When someone clicks a collapsed Gmail ad, it expands just like an email does.
The expanded ad, which is the size of an email, can include images, video, or embedded forms.
Gmail ads are a way to connect with people in a more personal-feeling format.
Average open rate is roughly 3.5%.
No additional cost required

From the Blog

PPC/SEM Articles

Check out our helpful content about PPC/SEM below.

Google Case Study: Local Campaigns Drive Efficient Footfall to Galpin Ford

July 24, 2020TurnKey MarketingPPC / SEM

Los Angeles, CA Galpin Ford Google Case Study Local Campaigns Drive Efficient Footfall to Galpin Ford 0Store Visits (view through) 0Local Actions $0Lowest Cost Per Store VisitThe...

Google Case Study: Dealership Turns Insights Into Valuable Foot Traffic

November 19, 2019TurnKey MarketingPPC / SEM

Huntington Beach, CA Huntington Beach Chrysler Dodge Jeep RAM Google Case StudyDealership Turns Insights Into Valuable Foot Traffic 0Total store visits 0%Increase in total store visits 0XStore...

What You Need To Know About The Google Indexing Outage of April 2019

April 19, 2019TurnKey MarketingPPC / SEM

We want to share what has been going on in GoogleLand lately, as it falls between disconcerting and flat out frightening. Google announced that, on April 4th...

Google Makes TurnKey Marketing Part of Their Dealer Guidebook

March 2, 2018TurnKey MarketingPPC / SEM

Google Makes TurnKey Marketing Part of Google Dealer Guidebook Ahead of the 2018 NADA Convention As many dealers know, Google announced the Google Dealer Guidebook (formerly known...