Dealership Turns Insights Into Valuable Foot Traffic
Total store visits
Increase in total store visits
Store visits for RAM campaigns
When car shoppers think of Huntington Beach CDJR, they think of the store’s 20 years of “no-hassle” customer service, large inventory, and easy online experience. This combination has made them the top selling Chrysler Dodge Jeep RAM dealer in California. In order to keep up with sales, Huntington Beach needed to understand which marketing campaigns were most effective at bringing car shoppers to their dealership floor.
The Huntington Beach CDJR team wanted to understand the true business impact of their search and display efforts. To achieve this, they partnered with Turnkey Marketing to measure campaign performance using store visits reports and improve their marketing strategy. Not only did focusing on this marketing objective align with business goals, but these metrics also provided insights on which cars and customer segments brought in the most foot traffic.
The CDJR team was positioned to make better decisions on budgets and investments using store visits reporting. In particular, RAM saw a 3X lift in store visits from a 40% increase in budgets. They also shifted budgets to high performing campaigns, increasing total store visits rate by 275% versus previous year.
Store visits reporting links ad clicks to dealership visits, allowing us to measure our return on ad spend and direct ROI from digital marketing efforts.
Marketing Director, Huntington Beach Chrysler Dodge Jeep RAM