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Snapchat Auto Playbook

The New Generation of Auto Buyers

As the automotive industry continues to evolve around connected, autonomy, sharing, and electrification, one constant holds true — Snapchat reaches a net-new audience of Gen Z and millennials every day who can’t be found on other platforms.

Millennials and Gen Z

new car registrations.

Snapchat reaches

of Gen Z and millennials in the US.

of Snapchatters report being in-market for a vehicle in the next twelve months.

The Snapchat Generation: Gen Z and Millennials

Snapchat reaches a massive audience of in-market shoppers, and provides dealers with the advertising tools to reach them and drive results.

Mobile at Scale

On average,

people use Snapchat every single day.

Your Audience is Here

Snapchat has a monthly addressable reach of

new and used auto shoppers.

They Want to Learn More

of Snapchatters who are going to purchase a vehicle in the next 12 months are undecided on brand.

The Auto Consumer Journey is Mobile

The automotive retail business is transforming at a faster rate than ever before. And as these trends change the way consumers buy and do research, auto dealers will have to change alongside them. For example, shoppers today use both digital and mobile to educate themselves on vehicle details and pricing prior to visiting a dealership. In fact, 41% of buyers today visit just one dealership during their car buying process.

of car research takes place on mobile.

of in-market shoppers on Snapchat have a HHI of over $100k.

of Snapchatters were influential in the decision-making process for their current vehicle.

“We are very excited to add Snap Ads into our full suite of digital advertising services here at TurnKey Marketing. Not only does Snapchat have the third-party integration and remarketing tools needed to reach our core audience, but their platform also offers an indepth audience insight tool that enables us to further understand our target consumer before we create and launch any campaign — allowing us to take the most personalized approach with our creative and messaging…”
Tsega Worku, Sr. Director of Marketing & Strategic Partnerships | Turnkey Marketing

Download the Snapchat Automotive Playbook

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