The New Generation of Auto Buyers
As the automotive industry continues to evolve around connected, autonomy, sharing, and electrification, one constant holds true — Snapchat reaches a net-new audience of Gen Z and millennials every day who can’t be found on other platforms.
Millennials and Gen Z
new car registrations.
of Gen Z and millennials in the US.
of Snapchatters report being in-market for a vehicle in the next twelve months.
The Snapchat Generation: Gen Z and Millennials
Snapchat reaches a massive audience of in-market shoppers, and provides dealers with the advertising tools to reach them and drive results.
Mobile at Scale
people use Snapchat every single day.
Your Audience is Here
Snapchat has a monthly addressable reach of
new and used auto shoppers.
They Want to Learn More
of Snapchatters who are going to purchase a vehicle in the next 12 months are undecided on brand.
The Auto Consumer Journey is Mobile
The automotive retail business is transforming at a faster rate than ever before. And as these trends change the way consumers buy and do research, auto dealers will have to change alongside them. For example, shoppers today use both digital and mobile to educate themselves on vehicle details and pricing prior to visiting a dealership. In fact, 41% of buyers today visit just one dealership during their car buying process.
of car research takes place on mobile.
of in-market shoppers on Snapchat have a HHI of over $100k.
of Snapchatters were influential in the decision-making process for their current vehicle.