Objective
TurnKey Marketing, an automotive dealerships focused marketing agency, sought to strategically run STV ads for two Southern California dealerships.
Strategy
Seven one-month STV ads, leveraging co-op funds, ran during months that did not have a major sales event
Results
In every month that the dealerships ran an STV campaign, they observed their sales increase on average 19.3% compared to the previous month.* The average advertising cost per vehicle sold was 80% less than the 2022 average.1
*Source: TurnKey Marketing, 1/12/22 – 10/31/22, US
*Results are representative of performance of one advertiser and is not indicative of future performance
National Automobile Dealers Association
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