What is Core Web Vitals and Why Do You Need to Know About It?

What is Core Web Vitals and Why Do You Need to Know About It?

The 4 UX signals

  1. Is your site Mobile Friendly?
    Well…if it is not, you want to fix this right away, because Google’s indexing is a mobile-first world now. That means if the mobile version of your site is not passing Google’s Mobile Friendly Test, you are losing a lot of business. 
  2. Safe Browsing
    Google doesn’t like sites with Malware on them. Neither do I.
  3. HTTPS
    It is a standard practice now to have an SSL Certificate attached to your website. This means your URL will begin with HTTPS instead of HTTP. This tells browsers that your site is secure and gives visitors a sense of security when checking out your site.
  4. No intrusive Interstitials…
    If your site is using a popup to get my attention and that popup covers the page I am looking at, I will be mad. I won’t be as mad as Google, however. Google does NOT like ads covering up a website. Keep the popups small and off center. 

These are all UX items that Google has looked at for a good minute now. If you and/or your webmaster have been paying attention, you probably have those 4 items already under control. That leaves the Core Web Vitals site speed metrics. This stuff can get super nerdy, so let me try and break it down for non-geeks like myself ☺


Largest Contentful Paint

The time it takes for a page’s main content to load from the time someone clicks on the link to your site. An ideal LCP measurement is 2.5 seconds or faster.


First Input Delay

The time it takes for a page to become interactive, meaning how quickly can someone that hits your site start to click things. An ideal measurement is less than 100 ms.


Cumulative Layout Shift

The amount of unexpected layout shift of visual page content. Ever go to a site and click on a link, but by the time you clicked, the link moved and you wind up clicking on something else? This is known as “visual stability”. You don’t want your site items to move and shift as they load. An ideal measurement is less than 0.1.

So there you go! A simple breakdown about the new Google update. Want the good news? This doesn’t go into effect until May of this year. Want the bad news? This goes into effect in May of this year! So don’t delay and let TurnKey Marketing do for you what we are already working on for hundreds of clients – making websites as fast and user-friendly as possible!


If you have any questions, please don’t hesitate to call TurnKey Marketing at 951-291-2222 today and let one of our many Marketing Experts assist you!

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