Facebook Publishes Feature Success Story About TurnKey Marketing

Facebook Publishes Feature Success Story About TurnKey Marketing

TurnKey Marketing

Measuring success with Facebook offline conversions

Success Story
The auto marketing and advertising agency used Facebook’s offline conversion events to assess the connection between customers’ in-store purchases and Facebook ads they saw beforehand, helping 3 automotive clients increase their return on ad spend.
0
X
increase in return on ad spend for Galpin Motors
0
X
increase in return on ad spend for Huntington Beach Chrysler Dodge Jeep RAM
0
X
increase in return on ad spend for Moss Bros Auto Group
THEIR STORY

Turning prospects into buyers

TurnKey Marketing is a Southern California marketing and advertising agency. Founded in 2002 by Erik Baerresen, Drake Baerresen and Matt Griffin, the agency has clients throughout the US, Canada, Mexico, UK and Australia. Originally concentrating only on car dealerships, TurnKey Marketing is now branching out into all industries.
THEIR GOAL

A return on investment

TurnKey Marketing wanted to measure the precise number of offline sales each Facebook ad achieved for its clients to help assure them they were getting a measurable return on investment.
Their Solution

Measuring offline conversions

To better understand the effectiveness of the various ad campaigns and their return on ad spend, TurnKey Marketing used offline conversions. This solution measures how well Facebook ads perform by tracking how many offline events, such as purchases in a dealership, happened as a result of people seeing Facebook ads. Offline conversions is only available through Business Manager—a free Facebook platform that helps advertisers integrate Facebook marketing efforts both within their businesses and with external partners.

Using Business Manager, TurnKey Marketing assigned an offline conversion event to track the dealerships’ ad accounts. As their campaigns ran, each dealership uploaded offline event data, such as lists of purchasers, to see how those offline events connected to people who saw their ads.

The agency partnered with Oracle to use their third-party, in-market, by-model data. The team then worked with the different dealerships to use their customer relationship management systems (CRM), and retarget lost prospects and missed opportunities. TurnKey Marketing used each region’s market share reports to create custom ads based on consumer sales by zip codes.

TESTIMONIALS
See what 3 different dealerships said about using offline conversion events:

Moss Bros Auto Group

Facebook has given us an effective way to retarget customers in market to buy a new vehicle. In addition, we are able to use data matching to measure success. Digital advertising is no longer a guessing game. We have real sales attribution.

Susan Anderson

Marketing Director, Moss Bros Auto Group

The November 2017 campaign for Moss Bros Auto Group achieved:

0
vehicles sold
0
closed repair orders
0
X
return on ad spend

Huntington Beach Chrysler Dodge Jeep RAM

With offline events, we’re able to see the positive effects of our campaigns. Facebook advertising has proven to be extremely cost effective, while resulting in a great return on ad spend.

Kelsey Evans

Marketing Director, Huntington Beach Chrysler Dodge Jeep RAM

The November 2017 campaign for Huntington Beach Chrysler Dodge Jeep RAM achieved:

0
vehicles sold
0
closed repair orders
0
X
return on ad spend

Galpin Motors

Facebook helped us further define our target audiences while providing multi-dimensional analytics, leading to an increase in return on ad spend.

Ryan Hoyda

Director, Digital Marketing Galpin Motors

The November 2017 campaign for Galpin Motors achieved:

0
vehicles sold
0
closed repair orders
0
X
return on ad spend

Facebook Products Used

null

Carousel

Show up to 10 images or videos in a single ad.

null

Collection

Display your products and get shoppers to purchase.

null

Video Ads

Capture attention with engaging video ads.

null

Carousel

Show up to 10 images or videos in a single ad.

null

Offline Conversions

See who viewed or clicked your ad before converting.