Turning prospects into buyers
A return on investment
Measuring offline conversions
To better understand the effectiveness of the various ad campaigns and their return on ad spend, TurnKey Marketing used offline conversions. This solution measures how well Facebook ads perform by tracking how many offline events, such as purchases in a dealership, happened as a result of people seeing Facebook ads. Offline conversions is only available through Business Manager—a free Facebook platform that helps advertisers integrate Facebook marketing efforts both within their businesses and with external partners.
Using Business Manager, TurnKey Marketing assigned an offline conversion event to track the dealerships’ ad accounts. As their campaigns ran, each dealership uploaded offline event data, such as lists of purchasers, to see how those offline events connected to people who saw their ads.
The agency partnered with Oracle to use their third-party, in-market, by-model data. The team then worked with the different dealerships to use their customer relationship management systems (CRM), and retarget lost prospects and missed opportunities. TurnKey Marketing used each region’s market share reports to create custom ads based on consumer sales by zip codes.
Moss Bros Auto Group
Facebook has given us an effective way to retarget customers in market to buy a new vehicle. In addition, we are able to use data matching to measure success. Digital advertising is no longer a guessing game. We have real sales attribution.
Marketing Director, Moss Bros Auto Group
The November 2017 campaign for Moss Bros Auto Group achieved:
Huntington Beach Chrysler Dodge Jeep RAM
With offline events, we’re able to see the positive effects of our campaigns. Facebook advertising has proven to be extremely cost effective, while resulting in a great return on ad spend.
Marketing Director, Huntington Beach Chrysler Dodge Jeep RAM
The November 2017 campaign for Huntington Beach Chrysler Dodge Jeep RAM achieved:
Facebook helped us further define our target audiences while providing multi-dimensional analytics, leading to an increase in return on ad spend.
Director, Digital Marketing Galpin Motors
The November 2017 campaign for Galpin Motors achieved: