Driving home more leads
The Los Angeles car dealership ran lead ads to get more people to visit its website and showrooms over the July 4 weekend, reaching a 3X larger audience and lowering its cost per lead by 60%.
Sales, service—and service
“We were really excited about the amount of traffic we got for the cost, as well as the leads that came from that traffic. Our showroom was packed on the July 4 weekend. We will continue to invest in Facebook advertising with Turnkey Marketing by our side. Our advertising efforts will continue to grow as Facebook develops more functionality.”
Jeff Skobin, Marketing Manager, Galpin Motors
Timely, targeted offers
Galpin Motors worked with Turnkey Marketing on its week-long July 4 campaign, which targeted lead ads, link ads and carousel ads to men and women aged 24–65 who lived within 10–15 miles of its dealerships.
The team first built segmented Custom Audiences using email addresses from service repair orders, as well as from people who had inquired about vehicles but hadn’t yet made a purchase. To reach an even wider audience, it then created a lookalike audience based on these Custom Audiences.
- Lead Ads
- Custom Audiences
- Lookalike Audiences
- Increase In-store Sales
Speeding up sales
Galpin Motors’ campaign ran from June 29–July 5, 2016. Not only did the campaign give the dealership better insight into its online ad spend and considerably decrease costs—it also attained:
- 3X increase in reach
- 60% decrease in cost per lead
- 20% increase in calls to the dealership