SUCCESS STORY
Driving home more leads
The Los Angeles car dealership ran lead ads to get more people to visit its website and showrooms over the July 4 weekend, reaching a 3X larger audience and lowering its cost per lead by 60%.
Galpin Motors
0
X
increase in reach
0
%
decrease in cost per lead
0
%
increase in calls to the dealership
THEIR STORY
Sales, service—and service
Located in Los Angeles and established in 1946, Galpin Motors is an award-winning automotive dealership with 10 franchises. It offers sales, service and customization for several car brands and is a also supporter of community-service institutions worldwide.
THEIR GOAL
Igniting leads
Galpin Motors wanted to get more people to visit its website over the July 4 weekend in a cost-effective way, and ultimately generate more leads and sales.
“We were really excited about the amount of traffic we got for the cost, as well as the leads that came from that traffic. Our showroom was packed on the July 4 weekend. We will continue to invest in Facebook advertising with Turnkey Marketing by our side. Our advertising efforts will continue to grow as Facebook develops more functionality.”
Jeff Skobin, Marketing Manager, Galpin Motors
THEIR SOLUTION
Timely, targeted offers
Galpin Motors worked with Turnkey Marketing on its week-long July 4 campaign, which targeted lead ads, link ads and carousel ads to men and women aged 24–65 who lived within 10–15 miles of its dealerships.
The team first built segmented Custom Audiences using email addresses from service repair orders, as well as from people who had inquired about vehicles but hadn’t yet made a purchase. To reach an even wider audience, it then created a lookalike audience based on these Custom Audiences.
Products used
- Ads
- Carousel
- Lead Ads
- Custom Audiences
- Lookalike Audiences
Goals
- Increase In-store Sales
THEIR SUCCESS
Speeding up sales
Galpin Motors’ campaign ran from June 29–July 5, 2016. Not only did the campaign give the dealership better insight into its online ad spend and considerably decrease costs—it also attained:
- 3X increase in reach
- 60% decrease in cost per lead
- 20% increase in calls to the dealership
