SMB Agency Case Study

TurnKey Marketing is helping various automotive clients with advertising on TikTok

TurnKey Marketing is a Southern California based advertising agency focused on helping clients reach their marketing objectives. For this TikTok campaign, they wanted to drive quality traffic to the Steve White Chrysler Dodge Jeep Ram website.

Industry
Automotive

Goal
Drive traffic, Reach new audiences

KPI
Engagement, views, reach

Flight Date:
June 16-June 30 2022
July 13-July 31 2022

Solutions:
TikTok Pixel
Auction Ads
Automatic Targeting

The Challenge

Objective:

TurnKey Marketing is a Southern California based advertising agency focused on helping clients reach their marketing objectives. For this campaign, they wanted to drive quality traffic to the Steve White Chrysler Dodge Jeep Ram website. TurnKey Marketing saw a big opportunity to reach a larger audience for its clients via TikTok.

Solution:

TurnKey Marketing ran Auction Ads with geo-targeting, testing Interest Targeting and Automatic Targeting. The client’s dealership is based in Newton, North Carolina and they leveraged geographical targeting to identify relevant local audiences. Interest Targeting was used to find people based on their long-term interests and interaction with content on TikTok. Interests included cars, car news, automobiles and electric vehicles. TikTok’s Automatic Targeting dynamically optimized audiences for the campaign objective.

0
K+
Impressions
0
K+
Total Reach
0
%
Engagement Rate

The Results

By working with our TikTok Agency Partnerships Manager and running a Traffic objective campaign, they were able to drive 565K+ impressions, 157K+ total reach and 1.23% engagement rate. The video impressions resulted in driving quality traffic to the client’s website. Moreover, Automatic Targeting led to more website sessions and non-bounce sessions. Moving forward, they will continue to leverage Automatic Targeting for their client’s campaigns to reach more users and generate quality traffic and leads.

TikTok’s automatic targeting helped us achieve dramatically better results. More users saw our ads, we got more traffic to the website, and the quality of the traffic was better!

Jeff Galian

Director of Social Media Advertising, TurnKey Marketing

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