Amazon Case Study

Streaming TV (STV) ads can help drive sales and lower ad spend per vehicle sold

Objective

TurnKey Marketing, an automotive dealerships focused marketing agency, sought to strategically run STV ads for two Southern California dealerships.

Strategy

Seven one-month STV ads, leveraging co-op funds, ran during months that did not have a major sales event

Results

In every month that the dealerships ran an STV campaign, they observed their sales increase on average 19.3% compared to the previous month.* The average advertising cost per vehicle sold was 80% less than the 2022 average.¹

Objective

TurnKey Marketing, an automotive dealerships focused marketing agency, sought to strategically run STV ads for two Southern California dealerships.

Strategy

Seven one-month STV ads, leveraging co-op funds, ran during months that did not have a major sales event

Results

In every month that the dealerships ran an STV campaign, they observed their sales increase on average 19.3% compared to the previous month.* The average advertising cost per vehicle sold was 80% less than the 2022 average.¹

*Source: TurnKey Marketing, 1/12/22 – 10/31/22, US
*Results are representative of performance of one advertiser and is not indicative of future performance
National Automobile Dealers Association