DrivingSales Executive Summit

Sunday, October 23rd, 3:50pm

Leveraging Facebook Ads To Increase Service
and Re-Capture Declined RO’s

Presenter: Drake Baerresen
Category: Progressive Fixed Ops
Co-presenter: Pete Shaver

Key Takeaways:

  • Found service revenue through Facebook Advertising, how to very inexpensively get customers back and purchase services they have previously declined.
  • Easy to implement Facebook Advertising campaigns that increase service business on your slowest days in the service drive and how to select which offers and days those ads will run.
  • How to track service ROI from Facebook Advertising to maintain internal and vendor accountability whilst making proactive decisions to increase results.

Bio: “I co-founded TurnKey Marketing nearly 15 years ago with my daily role focusing on our company’s Sales, Marketing and Product Development. From humble beginnings to where we are now today as a diversified dealer marketing organization, having served several of the top 20 dealerships in the USA, it is a true blessing to provide dealerships of all sizes with innovative technology and marketing solutions. I have a personal passion for helping dealerships overcome the complex challenges of our industry, making sense of marketing options, teaching vendor and marketing operations accountability and empowering dealerships with true ROI tracking. I’ve been on the leading edge of several innovations that are now commonly utilized by dealerships and vendors to the industry; however, I do not believe in a one size fit all solution, therefore I engage with dealers with an open mind and consultative approach. I look forward to engaging with you.” – Drake

Pete Shaver is the Dealer Principle of Huntington Beach Chrysler Dodge Jeep RAM, the #2 volume Chrysler Dodge Jeep RAM dealership in the USA.

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