Reduction in Cost Per Sale
Reduction in View Content
TurnKey Marketing ran a split-test comparing AIA with an on-Facebook vs a website destination across 10 dealerships over 2 weeks.
Ads were shown on Newsfeed and Marketplace, landing shoppers either to the dealer website or to a Vehicle Detail Page (VDP) on Facebook with faster load time and the ability to contact the dealer readily via FB Messenger.
All dealerships experienced an increase in impressions and reach and a significant reduction in cost per sale.