A new ad format on Search that shows nearby cars for sale.

Get into gear with vehicle ads on Google

Put your new & used vehicle inventory VDPs at the top of Google! Ultra low cost per click and list your vehicles above all other search results.

More people are turning to the web to find their next car. In fact, 89% of new car buyers researched their new vehicle online.

And shoppers aren’t just looking up information online — they’re purchasing there, too. In 2021, 16% of new car buyers purchased their car online, up from only 1% three years prior.

Shoppers today expect an easy and helpful experience when they search for what to buy. It’s important for auto advertisers to get in front of car shoppers with the right information and inventory.

Introducing vehicle ads

Advertisers who complemented their existing Search campaigns with vehicle ads saw a +25% average increase in conversions during beta testing.

Google recently announced the availability of vehicle ads to more dealerships, which are available through Google Premier Partner TurnKey. This new ad format on Search shows nearby cars for sale. Currently available in the U.S. and coming to more countries soon, vehicle ads can help you easily reach customers looking for a new ride.

For example, if someone searches for a 2019 SUV, they’ll see several vehicle options they can either purchase nearby or get delivered — along with pictures and inventory information like location, make, model, price and mileage. Once they select a car, the ad will direct them to the vehicle description page on your website where they can fill out a lead form or get your dealership’s contact information. TurnKey has been part of the initial pilot program and has comprehensive experience to setup, deploy and manage Google Vehicle Ads campaigns effectively with your current media mix. Contact us today to learn more.

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