TikTok is a “must” platform that dealerships need to make part of their Always On advertising:
Lead gen ads with a 32% higher contact rate & 21% higher appointment rate than Facebook.
The platform delivers more than just awareness and fun videos for dealerships. While TikTok delivers exceptional value for reach, impressions, video views and cost, TikTok also excels at lead generation quality. At TurnKey, we have found that TikTok often out performs Facebook Lead Generation Ads in a variety of facets. In a recent study, using TikTok audience data to target adults with automotive interests in the County and DMA level, we’ve seen a pleasant cost per lead with an exceptional CPM in the low $3.00 range. In contrast, often times with Facebook we see a CPM costing over four times higher. While these metrics are worth noticing, the most impressive performance metric we see in our TurnKey TikTok Lead Generation Ads is the lead quality. This is where TikTok really shines brightly! When compared to lead gen ads on Facebook, our campaigns on TikTok have a dealership to lead contact rate that is 32% higher and an appointment rate that is 21% higher. TikTok is not just another place to advertise, it is a quality platform that is worth advertising on.