Mid-Atlantic Business Center Digital Boost

TikTok is a “must” platform that dealerships need to make part of their Always On advertising:

Lead gen ads with a 32% higher contact rate & 21% higher appointment rate than Facebook.

The platform delivers more than just awareness and fun videos for dealerships. While TikTok delivers exceptional value for reach, impressions, video views and cost, TikTok also excels at lead generation quality. At TurnKey, we have found that TikTok often out performs Facebook Lead Generation Ads in a variety of facets. In a recent study, using TikTok audience data to target adults with automotive interests in the County and DMA level, we’ve seen a pleasant cost per lead with an exceptional CPM in the low $3.00 range. In contrast, often times with Facebook we see a CPM costing over four times higher. While these metrics are worth noticing, the most impressive performance metric we see in our TurnKey TikTok Lead Generation Ads is the lead quality. This is where TikTok really shines brightly! When compared to lead gen ads on Facebook, our campaigns on TikTok have a dealership to lead contact rate that is 32% higher and an appointment rate that is 21% higher. TikTok is not just another place to advertise, it is a quality platform that is worth advertising on.

TikTok with TurnKey

With years of experience running automotive TikTok campaigns, we’re able to execute campaigns successfully and swiftly. Good to know TikTok highlights:

  • Average user spends 94 minutes per day on TikTok
  • Most visited website/platform in the world, over 80 million users in USA
  • Wide array of audience targeting options
  • Approx 40% of TikTok Users are not on Facebook/Instagram
  • Engaging video based content, customized to your dealership

Website Click CTA Example

Lead Gen CTA Example

MABC Campaign

  • Target Ram 1500 and Jeep Grand Cherokee shoppers on TikTok
  • TikTok Lead Gen Campaign, Leads go directly to dealerships’ CRM!
  • Bi-monthly dealership reporting, including important KPIs such as engagement, reach, view rate, cost, etc
  • TikTok familiarization and best practices for MABC dealers
  • Creation of TikTok Public Profile page for the dealership that their staff can use
  • Run Dates: July, August and September 2022
    (dealer funds two months, MABC & TurnKey fund the third month up to $2,000)

Dealer Funded

Dealer Funded


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