Polk Service Audiences delivered the right customers for Turnkey Marketing clients. Delivering best return on investment.
TurnKey Marketing uses Polk Audiences by S&P Global Mobility for great results in Service campaigns
Compared to Facebook interest-based audiences, Polk Service Audiences delivered:
Service campaign across six dealerships – each from a different OEM – using Cost per closed service order (RO) as the primary performance metric
Used interest-based audiences from Facebook for targeted offers and then supplemented with Polk Service Audiences.
June – July 2022